IN SEARCH OF
Without meaning, brands don’t exist: they are merely commodities. The strongest brands are the ones that stand out.
It starts with articulating a clear and differentiating brand positioning. That’s why Crescendo Marketing strategic tools integrate: Vision, Mission, Values and Personality.
The Brand House defines the brand identity around its Mission and integrates:
The Vision that gives direction and ambition to the marketing strategy
The Brand commitments, its key values
The Brand Personality: Based on the 12 archetypes of C. Jung.
Based on the Brand House, the positioning statement articulates the 2-3 key elements that we intend to position in the brains of clients and prospects.
Those 2-3 key elements must pass the 3C test:
- Company credibility
Including preparation, animations and deliverables, these workshops are customisable according to your strategic objectives: Brand House, Positioning Statement, Communication, Innovation etc.
The common principle: to carry out a strategic collective work taking into account the expertise, experiences and points of view of each one.