IN SEARCH OF

BRANDING?

THE SOLUTION

Without meaning, brands don’t exist: they are merely commodities. The strongest brands are the ones that stand out.

It starts with articulating a clear and differentiating brand positioning. That’s why Crescendo Marketing strategic tools integrate: Vision, Mission, Values and Personality.

BRAND HOUSE

The Brand House defines the brand identity around its Mission and integrates:

The Vision that gives direction and ambition to the marketing strategy
The Brand commitments, its key values
The Brand Personality: Based on the 12 archetypes of C. Jung.

POSITIONING STATEMENT

Based on the Brand House, the positioning statement articulates the 2-3 key elements that we intend to position in the brains of clients and prospects.

Those 2-3 key elements must pass the 3C test:

  • Client
  • Competition
  • Company credibility

STRATEGIC WORSKHOP

Including preparation,  animations and deliverables, these workshops are customisable according to your strategic objectives: Brand House, Positioning Statement, Communication, Innovation etc.

The common principle: to carry out a strategic collective work taking into account the expertise, experiences and points of view of each one.