IN SEARCH OF
The Crescendo Marketing methodology is centered around qualitative studies, allowing to gain a deep understanding of your market and your clients, and exploring their perceptions, behaviours and expectations to uncover deep motivations and frustrations at the source of powerful insights.
PHYSICAL QUALITATIVE STUDIES
Individual interviews, focus groups and ethnographic observation.
Perception Scan TM and tailor-made studies enable to test what matters for you with a target population defined with you.
It can be completed with quantitative market research when needed.
ONLINE QUALITATIVE STUDIES
Individual interviews, focus groups and online communities via visio-conference platforms.
In these times of Covid-19, we are witnessing a real democratization of visio-conference tools. This makes it possible to gain in flexibility.
Kick-off workshop, stakeholders interviews
For complex projects, bringing together and aligning multiple stakeholders on their issues and expectations can be key to the success of a project.
By the way, what is an insight? It is the expression of the sometimes unconscious motivations and frustrations that drive our actions