WORK

DOMINO’S

PROVIDE DIRECTIONS TO DOMINO’S TO STRENGTHEN BRAND IMAGE THROUGH OFFER REVIEW

IT IS CLIENTS THAT SPEAK THE BEST OF IT

« Domino’s Pizza has high ambitions in Switzerland. In order to achieve this, we need to please our customers every day, one pizza at the time. Knowing their needs and expectations is therefore key.

The qualitative study that was done by the team at Crescendo Marketing provided strong insights and actionable recommendations.

We consider working again with Cresdendo Marketing in the future and can only recommend their professional and straight forward approach! »

Christophe Kienberger
Head of Marketing

THE CHALLENGE

Strengthen Domino’s current position: strengthen loyalty and recruit new users through a renewed menu.

THE SOLUTION

Generate in-depth category and brand diagnostic through focus groups and e-journals in Geneva and Zurich :

Pizza category habits and practices, drivers and restrainers
Domino’s perception brand and products versus key competitors
Domino’s strengths and weaknesses versus key competitors
Product tasting session

Detailed recommendations for Domino’s on:

Brand image and leads to improve emotional connection with consumers
Consumer experience from order to in-mouth experience including product, order process, delivery and website
Menu offer from menu content to promotions and consumer services

DISCOVER OTHER EXAMPLES OF WORK

Vatché Garibian
CEO Landolt

I would like to thank you very much for your work over the past few months. The result was more than in line with our expectations in terms of quality, timing and budget. Your service providers mobilized on the web development and graphic design part also did a great job under your coordination. I hope to have the opportunity to collaborate again in the future.

Johanne Cantin
Business Development Manager Transports Publics Fribourgeois

At the end of the qualitative study carried out by Crescendo Marketing, our expectations in terms of strategic positioning, vision/mission and values were fully met. Crescendo Marketing was able to identify consumer values and expectations specific to a region. The strength of Crescendo Marketing lies in a direct and professional collaboration, in a quick understanding of the issues and challenges. I highly recommend their services.

Philippe Mougneau
Business Unit Manager, Nestlé Purina Petcare

It is with great professionalism and pragmatism that the study was conducted and the results delivered. Crescendo's marketing background enabled them to establish a clear vision: identification of key issues, development of hypotheses, definition of different possible routes. The various assumptions led us to re-challenge all of our marketing activities for the brand. Finally, the excellent "after sales service". Crescendo is undoubtedly a partner who will bring added value on strategic, marketing and even commercial issues.

Annelies Garcia
Directrice EPFL Alumni

Thank you for the excellent collaboration and the professional, proactive and friendly attitude. Crescendo Marketing guided and supported us throughout our strategic reflection on repositioning the EPFL Alumni. Their valuable recommendations will enable us to take the necessary actions to propose a relevant and sustainable offer.

David Sadigh
Founder & CEO

Crescendo provided us with a robust and actionable market perception scan, performed under a tight deadline. Their strong marketing and market research skills, paired with their international experience has proven extremely valuable

Didier Fischer
Managing Director Morand

The collaboration with Crescendo Marketing enabled the Morand family business to find a new visual identity in line with its values, responding to the desire to match the qualitative positioning of the brand with the perception of value that it conveys. The work done by Crescendo marketing is very professional, attentive and respectful of the brand's environment; a high quality work, carried out at a steady pace until the end.