WORK

NESTLÉ

Changing communication strategy thanks to in-depth understanding of our customer target

IT IS CLIENTS THAT SPEAK THE BEST OF IT

« It is with great professionalism and pragmatism that the study was conducted and the results delivered. Crescendo’s marketing background enabled them to establish a clear vision: identification of key issues, development of hypotheses, definition of different possible routes. The various assumptions led us to re-challenge all of our marketing activities for the brand. Finally, the excellent “after sales service”. Crescendo is undoubtedly a partner who will bring added value on strategic, marketing and even commercial issues. »

Philippe Mougneau
Business Unit Manager, Nestlé Purina Petcare

THE CHALLENGE

Understand the category’s consumers, and specifically describe the brand’s target audience in order to define a new communication strategy.

THE SOLUTION

Definition and in-depth description of the brand target audience based on a multi-step approach:

Understand usage and attitudes through one-on-one interviews “at home”.
Define the perception of the different brands of the category (Perceptual mapping)
Establish criteria for decisions regarding the purchase of the category

DISCOVER OTHER EXAMPLES OF WORK

Vatché Garibian
CEO Landolt

I would like to thank you very much for your work over the past few months. The result was more than in line with our expectations in terms of quality, timing and budget. Your service providers mobilized on the web development and graphic design part also did a great job under your coordination. I hope to have the opportunity to collaborate again in the future.

Johanne Cantin
Business Development Manager Transports Publics Fribourgeois

At the end of the qualitative study carried out by Crescendo Marketing, our expectations in terms of strategic positioning, vision/mission and values were fully met. Crescendo Marketing was able to identify consumer values and expectations specific to a region. The strength of Crescendo Marketing lies in a direct and professional collaboration, in a quick understanding of the issues and challenges. I highly recommend their services.

Christophe Kienberger
Head of Marketing Domino’s Switzerland

Domino’s Pizza has high ambitions in Switzerland. In order to achieve this, we need to please our customers every day, one pizza at the time. Knowing their needs and expectations is therefore key. The qualitative study that was done by the team at Crescendo Marketing provided strong insights and actionable recommendations. We consider working again with Cresdendo Marketing in the future and can only recommend their professional and straight forward approach!

Annelies Garcia
Directrice EPFL Alumni

Thank you for the excellent collaboration and the professional, proactive and friendly attitude. Crescendo Marketing guided and supported us throughout our strategic reflection on repositioning the EPFL Alumni. Their valuable recommendations will enable us to take the necessary actions to propose a relevant and sustainable offer.

David Sadigh
Founder & CEO

Crescendo provided us with a robust and actionable market perception scan, performed under a tight deadline. Their strong marketing and market research skills, paired with their international experience has proven extremely valuable

Didier Fischer
Managing Director Morand

The collaboration with Crescendo Marketing enabled the Morand family business to find a new visual identity in line with its values, responding to the desire to match the qualitative positioning of the brand with the perception of value that it conveys. The work done by Crescendo marketing is very professional, attentive and respectful of the brand's environment; a high quality work, carried out at a steady pace until the end.