A redefined brand for more consistency in Sawi communication


«Effectiveness and concrete recommendations! On the occasion of its 50th anniversary, SAWI used Crescendo Marketing to conduct a brand perception analysis. The collaboration has been exemplary with, at each step of the analysis, accuracy, timeliness and relevance. In the end the confirmation of some assumptions and especially, the delivery of a real road book that will punctuate the coming year. I recommend Crescendo Marketing without hesitation to any company needing their expert know-how. »

Gregory Oswald
Communication & Admissions Director SAWI


Strengthen the positioning of SAWI – the Swiss leading institute in marketing, communication, sales and digital  training.


  • Generate valuable insights on current brand awareness and opportunities through a qualitative study using Perception ScanTM methodology
  • Define necessary and differentiating criteria for the SAWI on its market through generating and analyzing these insights, and elaboration of a clear brand positioning including: mission, differentiating criteria, vision, values ​​and personality


Vatché Garibian
CEO Landolt
I would like to thank you very much for your work over the past few months. The result was more than in line with our expectations in terms of quality, timing and budget. Your service providers mobilized on the web development and graphic design part also did a great job under your coordination. I hope to have the opportunity to collaborate again in the future.
Johanne Cantin
Business Development Manager Transports Publics Fribourgeois
At the end of the qualitative study carried out by Crescendo Marketing, our expectations in terms of strategic positioning, vision/mission and values were fully met. Crescendo Marketing was able to identify consumer values and expectations specific to a region. The strength of Crescendo Marketing lies in a direct and professional collaboration, in a quick understanding of the issues and challenges. I highly recommend their services.
Philippe Mougneau
Business Unit Manager, Nestlé Purina Petcare
It is with great professionalism and pragmatism that the study was conducted and the results delivered. Crescendo's marketing background enabled them to establish a clear vision: identification of key issues, development of hypotheses, definition of different possible routes. The various assumptions led us to re-challenge all of our marketing activities for the brand. Finally, the excellent "after sales service". Crescendo is undoubtedly a partner who will bring added value on strategic, marketing and even commercial issues.
Christophe Kienberger
Head of Marketing Domino’s Switzerland
Domino’s Pizza has high ambitions in Switzerland. In order to achieve this, we need to please our customers every day, one pizza at the time. Knowing their needs and expectations is therefore key. The qualitative study that was done by the team at Crescendo Marketing provided strong insights and actionable recommendations. We consider working again with Cresdendo Marketing in the future and can only recommend their professional and straight forward approach!
Annelies Garcia
Directrice EPFL Alumni
Thank you for the excellent collaboration and the professional, proactive and friendly attitude. Crescendo Marketing guided and supported us throughout our strategic reflection on repositioning the EPFL Alumni. Their valuable recommendations will enable us to take the necessary actions to propose a relevant and sustainable offer.
David Sadigh
Founder & CEO
Crescendo provided us with a robust and actionable market perception scan, performed under a tight deadline. Their strong marketing and market research skills,  paired with their international experience has proven extremely valuable